Operating Conditions™
The AI moment is the first real chance to build work the way it should have been built.
Most organizations are redesigning work right now. Few are doing it with human performance as the actual design constraint. I help senior leaders get that right — before the conditions they build make it impossible.
Walmart · DuPont · Yum! Brands · Thrive Global · Altius
The problem
Work keeps failing people. Not because leaders don’t care — because the conditions were never designed.
Since 1990, the cost of unsustainable work has been called “unsustainable.” The word is still being used. Nothing structural has changed. Wellbeing has been treated as a program added on top of broken conditions rather than a property of the conditions themselves.
The AI-driven redesign of work is the first genuine forcing function to change that. Human system governance either gets hardwired into that redesign — or it gets left out again. This work is about making sure it gets in.
Operating Conditions™
A framework for diagnosing and designing how work actually functions at scale.
This is not a program. It is a way of seeing — and then changing — the structural factors that determine whether people and systems can perform reliably under sustained pressure.
Drift before failure:
Capable teams don’t collapse suddenly. They drift — accumulating workarounds, eroding recovery, absorbing strain. By the time metrics move, the system has been compensating for a long time. This work finds those signals early.
Conditions, not programs:
Performance fails not because people lack motivation or access to resources, but because the conditions structurally ask more than they can reliably give. Redesigning those conditions is the work.
Infrastructure, not appointment:
Appointing a Chief Wellbeing Officer lets everyone else exhale — and nothing changes. The real work is building wellbeing as infrastructure: a property of how work is designed, not a role that absorbs the problem.
How we work together
Advisory – Ongoing strategic counsel for executives navigating work redesign, AI integration, or execution strain.
GTM & commercial – For digital health and wellbeing companies that need to translate clinical value into buyer language.
Keynotes & briefings – For leadership teams and conferences where the argument needs to land, not just inform.
Licensing – The Operating Conditions™ framework for organizations building it into their operating model.
IN THE FIELD (CASE STUDIES)
GLP-1 · Behavior change · GTM
Building the behavior change layer that makes metabolic medicine stick
GLP-1 medications shifted what’s possible — but the clinical outcome alone isn’t the product. For one metabolic health company, I designed an integrated coaching infrastructure built around neuroplastic development, giving them a measurable, clinically defensible story that opened meaningful inroads with clinical enterprises and major payors.
Mental health · Data strategy · GTM
Reframing what a buyer can claim — and expanding contracts because of it
For a mid-size mental health provider, I reframed their GTM narrative around the data that actually matters to the benefit purchaser — not what they could measure internally, but what the employer could report and defend. The result was expanded contracts and a stronger market position.
Digital health · Startup · Commercial build
From clinical thesis to commercial system — client base doubled in under a year
For an early-stage founder with no commercial infrastructure, I built the GTM function from scratch: strategy briefs, marketing infrastructure, lead and channel development, and a full asset library. The outcome was a repeatable commercial system and 100% growth in clients.